Email Marketing Service

Super charge your campaigns and nurture that opportunity

Data is one of your most valuable assets. Compliant, trusted, data protection and privacy is at the very heart of everything we do.

Lady reading email | Email Marketing Agency | Kangaroo UK

Why choose Kangaroo to manage

your email marketing?

01 Increased Open Rates

02 High Click Through Rate

03 Lower Unsubscribe

04 Higher ROI

Email Marketing Support

Growing your audience

Send your connections information that they want to see. Together we will attract and grow the number of meaningful contacts and build longer lasting relationships with your audience.

Segmented Date Email Data | Content Marketing Agency Leicester

Segmented Data

Know everything about your contact

Have all your data in one place. With our integrated API options, we can link your systems together making it easer for you to manage your connections both online and offline.

Report, Analyse, Implement

See real time results

Together we will analyse your results and focus efforts. We can instantly see what’s working, and what’s not, by tracking every touchpoint from email clicks to survey to website to submissions. We've got it covered.

Email marketing solution that works

1

Strategic Planning

Our experts take time to fully understand your target customer and how we can segment your audience and your connections for the most effective communications.

2

Engaging Design

We communicate your message through story telling and at all times follow brand guidelines. Don't have a set of brand guidelines? No problem we will create them for you.

3

Responsive Design

When our experts create responsive email templates they make sure they work cross all platform ensure that your customers always have a positive user experience at all times.

4

Making emails human

This is where we engage with your connections with personalised email communications and build trust and loyalty for your brand. We tailor their experience of your business with information you have about them, making your emails feel personal and highly relevant.

5

CRM Integration

We can integrate your CRM platform to leverage contacts and customisation and streamline your communications so you can build more meaningful relationships with your connections.

6

Contact Segmentation

By creating specific customer groups based on there interests and behaviours, we can engage with your audience faster through automation and deliver highly relevant and timely communications direct to the contacts inbox.

7

Testing & Optimisation

Understanding the customer lifecycle is crucial to mapping a communication workflow. Together we will evolve your campaigns through content personalisation and A/B testing to maximise your results.

8

Marketing Automation

Earn whilst your sleeping. Email automation gives subscribers the right content at the right time by using progressive persuasion techniques, nurturing prospects over a longer period of time.

Lee

Client Relations

We love to help... seriously

Not sure what you need? Give us a call. We're happy to help, even if your not a customer.
Call us on 01530 560 177

Email Marketing - at a glance

Building trust

in your brand

Encourage reads

to take action

Sell more products

or services

Email marketing delivered by experts

At Kangaroo we recognise and understand every business is unique and as such every business requires a different level of service.

Boost your sales with email marketing

Content Marketing Form

Frequently Asked Questions -

Email Marketing

Should I buy email lists?

Not unless you are purchasing from a reliable data house and it is a last resort. People on a purchased list didn't choose to hear from you or your company. The goal of your marketing efforts should be to find the right target customers for your products or services. If you buy a list, you are taking that decision away from that person. Suddenly, they receive this message from you (or their spam folder, most likely), but have no idea what it's about, who you are, how you got their information, and now you're on their bad side. So just don't do it!
How do I grow my email subscribers list?

The success of your email marketing efforts will only be successful if you start with the right lists. Your email marketing lists should consist of past, current, and prospective customers. Your efforts should be focused on reaching an engaged audience that is interested in what your business has to offer.

In order to grow lists, we will make sure you have opportunities to opt-in throughout your website and blog.
What type of content works best?

The key here is not to go overboard. Keep your message focused and provide a path for your reader to follow - an introduction, body/message, and call-to-action. We will help you create a message that answer the questions or problems that your customers face. We will make sure you are writing for your readers and their interests, the message will be clean, and not overwhelming to your readers.
When is the best time to send emails?

This varies depending on your email list and recipient preferences. To figure out what works best for your readers, we will send messages on different days at different times and analyse the results that work for you.
What metrics will you track for email marketing?

The best way to know if what we're doing for you is working is to analyse the results. Email marketing statistics will drive our decisions when making adjustments. Here are the main email marketing stats you'll want to track to make sure your marketing efforts are succeeding.
What is A/B split testing?
A/B testing is a great technique we use for uncovering the best email marketing tactics and timing for your specific audience. You can test everything in your email from template to subject line to headline. Here is a list of some ideas we use:
- Subject line
- Layout of the message (one-column or two)
- Personalisation strategy
- Call-to-action
- Headline
- Images
- Time/Day of week
We test continuously - there’s always room for improvement.