Case Study: Inside Tracks
Website Re-build
As one of our longest standing clients, 10 years ago we designed Inside Tracks. The branding, logo, website and brochure. So naturally, they came back to us for a refresh.
Challenge
The old site had served the client well. His businesses had grown to a multi-million turnover company in those years. The detailed type of work he did had little competition 10 years ago, but slowly as new companies came onto the marketplace, he knew he needed to up his game.
The new site needed to show the full depth of the services he provided to compete with the competition, who were outranking him on the search engines.
Solution
Using the logo and branding that we had done previously, we reconstructed the wire frame of the site to make this more user friendly. After researching the marketplace, we adapted the copy and content to meet current needs. The new site covered each element of the services Inside Tracks offer.
The customer journey was re-built, with a focus on ease and quality with clear call to actions. The new site challenges the competition and clearly puts Inside Tracks at the forefront of their sector.
New business was gained from large organisations within a month of the new site going live, so we are proud to say the website revamp was a great success.
Services
- New website
- Copy writing
