Graphic design is the art and practice of combining text and pictures to communicate a message. Graphic designers use colour, layout, images, typography and other elements to visually communicate ideas in print or online.

Graphic design communicates through visual imagery and allows for people to understand information more easily, and it can be used in almost every aspect of life.

Today graphic design is everywhere, from roadside billboards telling you about upcoming sales at your favorite stores to the designs being designed for websites!

The importance of graphic design in digital marketing

Graphic design is an important subset of digital marketing because it can help you achieve your business goals. The use of colours, fonts, and images to convey the right message is crucial for any brand looking to gain traction in their industry.

It is about creating customer engagement through multiple touch points within online platforms to establish brand loyalty and recognition. Graphic design plays an integral role in this process because it allows brands to create visual assets for their consumers that then become associated with the company or product.

Listed below are reasons that highlight the importance of graphic design:

1. Builds brand identity

Graphic design is an essential element in any successful marketing campaign because it communicates your brand's visual identity to your customers.

Whether you are launching a new product or promoting one that already exists on the market, graphic designers are critical to creating visuals that influence potential buyers' decisions when they are deciding whether or not to make a purchase from your company.

2. Helps increase sales

A professionally designed logo also increases trust with potential customers, they know that this company is reputable and cares about quality workmanship. Consumers consider the quality and aesthetic appeal of an ad before they buy from it, and if your marketing materials are done professionally and in a cohesive manner, you have higher chances of your brand making an impression on your customers.

This helps in making potential customers choose your brand over others, because of the way you are marketing and promoting your brand with the use of graphic design.

3. Grabs more attention

People are more captivated by visuals than they are with words or other types of media. The world today is much faster paced and that means that the attention span for people to be able to sit down and read large blocks of text can become shorter and shorter.

But since graphic design is a visual element, the colour schemes, images, layouts, typeface, image, etc. all play a role in grabbing attention. So, the more eye-catching, creative and unique your design is, the more attention it will grab on your customers.

4. Portrays professionalism

Graphic design is the art of visual communication, and it is used in multiple facets of life to portray professionalism. Artistic elements such as color, typography, composition, graphics, vectors, and white space are all tools that graphic designers use to create a certain mood or feeling for their audience.

Professionally designed logos, and marketing materials add to the credibility of your brand and also give your audience a boost of confidence when it comes to making a decision on whether or not to choose your company.

5. Conveys company philosophy

Graphic design conveys a company's philosophy through its logo, colour palette, website design (layout and content), business cards and letterheads (formatting and content), the content of the posters - literally every aspect of communication between the company and its customers.

Customers form opinions about companies based on their visual language. Therefore, businesses need to maintain consistency across all platforms so that they don't confuse or frustrate customers by sending different messages.

Finally, no matter how great your products or services may be, you will not be able to communicate their features effectively if you don’t market them properly. It is important to have a great design if you want people to enjoy your content, but it can be difficult to do so without the right skills.

Whether it is for your company logo, social media posts or ads on Google and Facebook, graphic design can make a huge difference in how well you communicate with customers.

At Kangaroo UK we offer high-quality graphic and web design services that will help you stand out from the crowd and attract more potential buyers to your business!

Contact us today if you need any assistance designing graphics for your next marketing campaign.

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How To Find The Unique Selling Point For Your Brand

18 May 2022

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Branding Colours: Why They Are So Important

14 May 2022

Have you ever wondered why certain brands have become so popular? It's not only because of their catchy slogans or clever marketing tactics. It's also because of their colours. The colours that a firm uses in its branding can have a significant impact on its business. According to research, up to 85% of consumers say colour is the most important component in deciding which product to choose, and 92% believe the visual appeal is the most convincing marketing factor overall ( source ). They help create a visual identity for a company and can be used to communicate a wide range of messages. Choosing the right colour for your brand is critical. Let’s explore why: Make a lasting impression When it comes to branding and marketing, colour plays a crucial role in making a good first impression. Colour can influence not only how people perceive your brand - but also how they feel about it. That is why large corporations and well-known brands use striking colours to entice their target audiences, and it has worked. For example, Coca-Cola's red and McDonald's golden tint will be remembered forever. As a result, you should select a colour that leaves a lasting impression on your target audience Stand out among the competition Colour branding can help your company stand out from the crowd. It's also a huge plus if your competitors don't utilise any branding colours at all. For example, while marketing your brand across several media, you choose eye-catching colours. Your competition, on the other hand, did not utilise any brand colours in their marketing. That means you've already won because eye-catching colours are more likely to attract buyers than plain colours. They will distinguish your brand from the competition and offer it a distinct identity. Boost your confidence The colours you choose for your branding can give your company a huge boost in confidence. If colour branding can provide you with the best impression and make you stand out from the crowd, your audience will naturally gravitate toward your brand. It gives you greater confidence and motivates you to work more on your marketing. It evokes different emotions There is a vast spectrum of colours that inspire a wide range of emotions, as well as create a different point of view among the audience. The colour red often evokes energy and excitement, The blue colour is often evoked as more calming and trustworthy. Pink is associated with romance, softness, and playfulness. Yellow colour is associated with happiness, optimism, and intelligence. Green is evoking growth, abundance, and nature. The purple colour creates opulence, royalty, and luxury. White colour is often associated with purity, virtue, and simplicity. But before selecting a colour for your brand, you should be clear with your brand essence. That essence prompts you to choose the appropriate colour that matches your emotion and impresses your intended audience. Consumers love this colour branding Consumers are more likely to love your branding when you use colour effectively to communicate your message and create an emotional connection. They are pursuing a colourful brand rather than a plain one. Studies show that 60 - 90 per cent of people's initial impressions are based solely on colour ( source ). So, don't hesitate to use eye-catching and emotional connect colours on your brand. The right colours for your branding can have a significant impact on how customers perceive your company and products. That’s why it’s important to partner with an experienced branding agency like Kangaroo UK that can help you choose the perfect shades for your business. We offer a range of services that will ensure your brand looks its best and stands out from the competition. With our expertise, you can be sure that your target audience will take notice of your business – and what it has to offer. We also specialise in Amazon marketing ( take a look at our beginner's guide to Amazon marketing services ). Contact us today to learn more about our branding services and get started on creating a successful colour strategy for your company!

Why Your Logo Is The Most Important Branding Tool

14 May 2022

A company's logo is one of the most important branding tools that it has. A logo is more than just a graphical mark; it is the embodiment of your brand. To create a successful logo, it is important to consider the company's target audience and what qualities the logo should represent. Additionally, a professional designer should be hired to create the logo, as they will have the expertise necessary to produce a high-quality design that will reflect positively on the company. Because it's what customers see first and memorably represents your company. A recent study found that Consumers recognise brands by their logos in 75% of cases ( source ). If you're considering rebranding your company or designing a new logo, you should know why your logo is an important marketing tool for your brand. Here are a few reasons that justify why the logo is the best marketing tool ever 1.Creates the best first impression A good logo is one of the most important tools in your branding arsenal because it creates an instant first impression and, ideally, a lasting best impression. It's the public face of your company that appears on your website, letterhead, business cards, social media accounts, and marketing materials. And it should communicate what your company does and represent the values that are important to you. A strong logo can help you attract new customers and keep existing ones coming back. According to a recent study, the first good brand impression will be created within 90 seconds because of its logo. It can also increase the perceived value of your products or services (source ). With so much riding on your logo, it is important to put thought and care into its design. When done right, your logo can be a powerful asset in building a successful brand. 2. Visually represents your brand Your logo is the visual representation of everything your company stands for. It's the first thing people see when they come across your brand, and it's what they'll remember long after they've forgotten your company name. That's why it's so important to make sure that your logo is well-designed and that it accurately reflects your brand identity. If your logo is poorly designed, it will reflect poorly on your brand and make it difficult for people to remember you. On the other hand, if your logo is strong and memorable, it will help people to quickly identify your brand and recall your company name. 3. It will work across all platforms A well-designed logo can help you to build instant recognition for your business, and it will work across all platforms, from your website to your social media accounts to printed marketing materials and product packaging. When designing your logo, it is important to keep elements such as colour and typography in mind. The colours you use should reflect the values of your brand, and the typography should be easily legible. Furthermore, your logo should be scalable, so that it can be used in a variety of different contexts. With a well-designed logo, you can ensure that your brand will be seen and remembered by customers for years to come because 70% of consumers believe that brands with CEOs that are active on social media are better connected to them. ( source ). As a result, it will work on all social media sites. 4. Makes your brand standalone from the competition Your logo should be unique and immediately recognisable, and it should convey the core values of your brand. In addition to appearing on your website and marketing materials, your logo should also be featured prominently on any physical products or packaging you produce. By ensuring that your logo is highly visible, you can help to ensure that your brand is top-of-mind for potential customers. The 'look and feel of a logo can decide the brand's possibility of success,' according to up to 75% of respondents (source ). With a strong and distinctive logo, you can give your brand the competitive edge it needs to succeed. 5. It builds trust with potential customers A well-designed logo helps to build trust with potential customers and conveys a sense of professionalism and competence. But more than that, a logo also needs to be versatile and adaptable. And perhaps most importantly, a logo must be memorable. After all, if potential customers can’t remember your brand name, they’re not likely to do business with you. One source showed that 85% of customers said they would stick with a firm whose logo and brand they appreciate( source ). By investing in a high-quality logo design, you can ensure that your brand will make a lasting impression on potential customers and it can play a vital role in building brand awareness and helping your business to achieve its long-term goals. A well-designed logo is more than just an image or a pretty picture. It’s the identity of your brand and it can take your business to the next level. That’s why it’s so important to partner with a professional branding service like Kangaroo UK that will help you create a logo that represents your company in the best way possible. We have years of experience in creating stunning logos and providing valuable assistance throughout the branding process. We help in crafting successful brand identities and marketing plans, and we’re always up-to-date on the latest techniques. We also have a wide range of experience in SEO and PPC consulting, as well as Amazon marketing, so no matter what kind of brand you’re trying to build, we can assist you. Let us help you create a memorable and lasting impression with your target audience! Contact us today.

Why graphic design is an important subset of digital marketing